SearchCap: The Day In Search, June 7, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: AdWords Image Extensions: Early Reactions & In-The-Wild...
View ArticleSearchCap: The Day In Search, June 10, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Makes Bing The “Default Search Engine” For Siri One of...
View ArticleWhy New AdWords Image Extensions Will Steal All Your Leads by @LarryKim
Everyone already knows that Product Listing ads (PLA’s) occupy a huge % of the above-the fold space in the SERP and suck up the lion’s share of clicks – what you might not realize is that they steal...
View ArticleExtend Your Sitelinks by @absolutelyben
Google has released an update to Adwords, more specifically sitelink extensions. There is now the opportunity to describe your sitelinks with an extra 70 characters. It’s basically like having ads...
View ArticleNew PPC Trend? Staples & Toys”R”Us Among Top Advertisers With More...
Advertisers have flocked to Google AdWords Product Listing Ads (PLAs) since Google Shopping transitioned to a paid model last fall. A new study by AdGooroo estimates more than 4 billion PLAs were...
View ArticleHotel SEO and Beyond: How To Optimize For Hotel-Related Google Search Queries...
Summer is a great time to speak about hotel SEO. As reported by the US Travel Association http://www.ustravel.org/ last year, US residents alone took nearly 2 billion trips in paid accommodations. The...
View ArticleFAQ: All About The Banner Ad Test In Google’s Search Results
Yesterday, Search Engine Land broke the news that Google is running a test to show banner ads on branded search results. While the search giant has introduced images to its ad formats, including...
View ArticleSearchCap: The Day In Search, October 24, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: US Search Awards Names Search Engine Land Best Blog Of 2013 Last...
View ArticleWhat Google AdWords’ Ad Rank Update Means for Your Business by @LarryKim
This week, Google announced a significant AdWords update: Ad Rank, the system for ordering competing ads on search results pages, now takes into account the anticipated effect of your ad extensions...
View Article5 Google AdWords Updates from 2013 to Master in the New Year by @LarryKim
Google released thousands of small updates within their AdWords platform over 2013, but these five are true standouts. If you haven’t explored each of these features, do so and see how they can help...
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